R E A L E S T A T E 36 Los Cabos Magazine | Spring 2016 No wonder our average time on market is more than one year (383 days)! How can you give your property a competitive edge? One proven strategy is to stage it. Staging has been shown to reduce days on market and increase sale prices in the United States. It is a simple and cost-effective way to raise your chances of success. The goal of staging is to take yourself out of your property—not to turn the house into a blank slate but rather give it broad appeal that would be attractive to the majority of prospective buyers. For almost all of us, the first order of business will be to de-clutter and remove anything that identifies or reflects on the current owner. A prospective buyer only has a finite amount of time to decide whether your house is worth purchasing— usually just 15 minutes or so. Every moment a potential buyer spends looking at your family photos or commenting on your collection of tequila decanters is time she is not spending checking out your ocean view or admiring the high ceilings. Remove anything that is a distraction, is personal to you, or that will not be included in the purchase. Artwork and photos are a sensitive issue; anything of a religious, political, or sexual nature should be removed and packed away. Once you think you’re finished, get your real estate agent or a professional stager to check your work. A fresh set of eyes is helpful. Chances are there is an amount equal to what you’ve removed that also needs to go. Needless to say, you should clean thoroughly and repair any small problems such as a loose doorknob or torn screen at this time. Once you’ve removed most if not all of the distractions, it’s time to start adding special touches that will emphasize and draw attention to the home’s strong points. You may find it useful to imagine that you are telling a story: If you were making a movie The goal of staging is to take yourself out of your property—not to turn the house into a blank slate but rather give it broad appeal, as seen in this before (above) and after (below) of a Marina Cabo Plaza property.
Los Cabos Magazine #43
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